My specialty...
... Is architecting overall growth strategies, then leading teams and implementing the strategies to ensure that they succeed.
Success formula
PREPARE
PREPARE
PREPARE
Knowing what you need to achieve is the first step. Creating a strong marketing and growth strategy begins with the end in mind. Then you can identify the tools, the players, the timelines and the budget necessary to achieve what you desire.
MEASURE
PREPARE
PREPARE
identifying what to measure - the "Key Performance Indicators" (KPIs) - and consistent measurement of each, will ensure that you maximize ROAS and pivot when necessary.
ADAPT
PREPARE
ADAPT
You can sometimes over-plan, and talk-talk-talk about something, yet nothing ever gets done.
Taking action is what really matters! There is no magic bullet. It's the ability to
ADAPT and REFINE, based on the data, that will ensure your ultimate success.
I Am Open To:
A position where I can contribute to the growth of the organization and its people. My background includes marketing and business development, communications, project management and executive leadership, in start-up to fortune 100 organizations. I am available for permanent, contract and consulting opportunities.